7 Reasons Your Business Needs an Online Store
The importance of having an online store is almost prevalent, taking into account the conditions of today’s society. It is enough just to assume that we are in the digital age to understand that the virtual world has become an extension of reality. Therefore, businesses that are not in these spaces begin to become obsolete in a world mediated by new technologies.
Today, eCommerce has become a vital part of the economy in various countries. That is why many SMEs and entrepreneurs are creating online stores to give greater strength and opportunities to their companies. If you’re still wondering why you should sell online? Here are 7 reasons why you need an online store for your business.
1. It’s a great showcase for your brand
What better way to showcase your brand than being online? Anyone with Internet access can access your store and see your products.
Having an online store is much easier and cheaper than renting more meters on your physical premises. It is only necessary to carry out a photographic session in which to show your products from all possible perspectives. You can also choose to make a video gallery to show your products in more detail.
2. Greater reach and increased sales
Online commerce is open to anyone anywhere in the country. This means that you will be able to reach your target audience more efficiently as your brand reach is likely to be greater.
Sales of a physical store are limited due to their location. These days, it is becoming outdated. Consumers no longer need to leave home if they have the option to buy online. And this has made virtual stores continue gaining more popularity. With e-commerce, your sales are likely to increase as they will no longer be reduced to a local audience.
3. Lower costs
Traditional stores bear high fixed costs. You have to pay for a local, electricity, water, etc. In contrast to this, the online store has a much lower cost. What is the price of the purchase of the domain and the storage? And the creation of a platform that acts as a store? The cost is certainly much lower.
In addition, today, there are many options that will make your online store a very economical option. For example, many companies start working remotely. That is, from home.
On another hand, you can also opt for the business method based on Dropshipping. That is, selling products that are originally stored in another warehouse. It basically consists of acting through an intermediary and saves a high cost in storage.
4. Get to know your customer better
Thanks to web analytics, you will be able to find out more details about your clients and thus guide your marketing campaign, your products, etc. The more you know about them, the more you can meet their needs with your products.
5. Make your schedule more flexible
An online store is open 24 hours a day, seven days a week, and 365 days a year. That way, you don’t tie the customer to visit you during your opening hours. Think, how many people work during business hours? On a schedule that coincides with your business?
Today we live walking from one place to another, always busy and with little time to go to the stores. And the eCommerce continues to grow. That is why launching your business online will make you attract many more customers than if you only choose to have a physical store.
6. Easy access
An online business allows customers to access products at any time, using an electronic device with internet access (smartphone, computer, etc.). This provides more traffic within your site and greater customer engagement, which is critical.
In addition, the visitor will be able to access all product information, such as model, size, price, shipping, etc. You will also be able to take orders and sell 24 hours a day, seven days a week, and on holidays. After all, the structure of a virtual store provides this possibility.
7. It’s a different way of advertising and marketing
Although it is not necessary to forget the typical pamphlets, there are better ways to advertise your business. The Internet offers us a thousand ways to promote our online store: in many cases, cheaper and more direct than the traditional ‘mailbox.’
Having a web page will allow you to carry out brand campaigns on Google, as well as redirect your network community to your website.
At the same time, both Google and social networks (Facebook and Instagram) have a sophisticated audience segmentation system. Therefore, if you decide to do online advertising campaigns, thanks to these types of tools, you can make your investment much more profitable.
The above being said…
These are roughly the benefits of having an online store. We hope that it has become clear to you that the importance of having a virtual store is very high, taking into account the multiple benefits it brings when it comes to increasing sales and positioning your brand.
If you need advice on how to create your virtual store, do not hesitate to contact us. We want to help you take your company to the stars.